About Me
I'm passionate about helping business leaders engage with their audience and achieve business goals.
I'm a highly driven, organized, and energetic marketing leader skilled at producing compelling online and live campaigns that boost audience engagement, drive revenue, and transform customers into brand advocates.
I've led groups of writers in developing and executing content strategies that aligned with various demand generation goals across multiple business units and products.
I've also shaped the strategic vision of content for technology startups like EverString, and managed the ideation, creation, distribution, and maintenance of the organization's content needs, with an emphasis on B2B sales enablement and account-based marketing (ABM).
I've also spent years supporting small business owners. and marketing leaders with social media management, emails, event marketing, websites, PR, and audience engagement. Clients served include The City of San Mateo, Maverick Jack's and Jack's Prime local family restaurants, real estate agents, retail storefronts, and service businesses like Cathy's Clean Dogs.
Education & Certifications
I earned a Master of Business Administration (MBA) with a concentration in Marketing from Notre Dame de Namur University. I also have a Bachelor of Science Degree in Business from California State University, Sacramento.
Certifications include:
- Career Essentials in Generative AI from Microsoft
- Communicating With Executives from LinkedIn
- SEO Toolkit from Semrush
- Inbound Marketing from HubSpot
Tools & Technology
I am proficient in a broad range of tools and technologies spanning generative AI, content platforms, productivity software, analytics, and other enterprise systems.
My experience includes: Airtable, Asana, Canva, Drift, Dynamics 365, Glean, Google Analytics, Google Workspace, Highspot, HubSpot, HTML, Jira, Marketo, Microsoft Copilot, Microsoft Office, Salesforce, Seismic, Semrush, ServiceNow, SharePoint, Smartsheet, Tableau, and WordPress. I also have working knowledge of cloud computing, machine learning, and computer networking.
Values & Approach
I’m passionate about developing high-performing teams and programs that deliver thoughtful, user-focused solutions. With a strong attention to detail and a drive for excellence, I encourage collaboration that turns ideas into meaningful, impactful outcomes.
I lead with empathy, building trust and connection to create space where team members feel supported and empowered to do their best work.